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The Psychology of Selling: Proven Sales Techniques

"The Psychology of Selling" by Brian Tracy is a comprehensive guide for sales success, emphasizing the psychology behind sales, the power of self-image, effective goal setting, understanding customer psychology, building client relationships, mastering communication, persuasion, handling objections, closing techniques, time management, and continuous learning. Tracy's approach combines theoretical insights with practical examples, making it essential for sales professionals aiming for excellence.